Who Owns Essie? Unraveling the Ownership of the Beloved Nail Polish Brand

For many of us, the sight of a perfectly manicured hand adorned with a vibrant shade of Essie polish instantly evokes a sense of chic sophistication and self-care. I’ve personally spent countless hours poring over the dazzling array of Essie colors at drugstores and beauty counters, debating between a classic "Ballet Slippers" and a bolder "Mint Candy Apple." It's a brand that has become synonymous with quality, trendsetting shades, and a certain je ne sais quoi that appeals to both beauty novices and seasoned enthusiasts. But have you ever paused, mid-mani, and wondered, "Who exactly owns Essie?" It's a question that might seem straightforward, but like many beloved brands, the story behind its ownership is a fascinating journey of entrepreneurial spirit and strategic acquisition.

The short answer to "Who owns Essie?" is that Essie Laboratories, the company behind the iconic nail polish brand, is a wholly owned subsidiary of L'Oréal USA, Inc. This means that while Essie operates with its distinct brand identity and continues to innovate within the nail care space, its ultimate parent company is the global beauty giant, L'Oréal.

This acquisition, which occurred in 2010, marked a significant milestone for both Essie and L'Oréal. For Essie, it meant gaining access to L'Oréal's extensive global distribution network, marketing expertise, and research and development capabilities, allowing the brand to reach even more consumers worldwide. For L'Oréal, it was a strategic move to bolster its portfolio with a highly respected and popular nail color brand, tapping into Essie's loyal customer base and its reputation for innovation and quality. It's a partnership that has undoubtedly contributed to Essie's continued success and its ability to remain at the forefront of nail color trends.

The Genesis of Essie: A Visionary Entrepreneur's Dream

Before delving deeper into its current ownership, it's crucial to understand the roots of Essie. The story of Essie begins not with a large corporation, but with a single, determined woman named Essie Weingarten. Back in 1981, in New York City, Weingarten embarked on a mission to revolutionize the nail polish industry. At the time, the market was largely dominated by a limited range of colors, and there was a palpable gap for sophisticated, chic, and high-quality nail lacquers. Weingarten, with her keen eye for style and an unwavering passion for color, saw an opportunity to fill that void.

Weingarten's initial investment was modest, consisting of just $10,000 borrowed from her father. She started with just twelve shades, which she meticulously developed and named with her signature flair for evocative and memorable titles. These early shades were not just colors; they were stories, aspirations, and reflections of the era's fashion and mood. Imagine the scene: a young entrepreneur, armed with a vision and a handful of beautifully crafted polishes, approaching salons and spas, determined to convince them of the superiority and desirability of her creations. It was a testament to her perseverance and belief in her product.

What truly set Essie apart from the very beginning was its unwavering commitment to quality and its innovative approach to color. Weingarten understood that women wanted more than just a splash of color; they wanted a long-lasting, chip-resistant formula that looked as good as it felt. She also recognized the power of branding and marketing. Her ability to name shades with such descriptive and alluring language – think "Waltz of the Snowflakes," "Beyond Cozy," or "Licorice" – created an emotional connection with consumers. This was not just nail polish; it was an accessory, a mood enhancer, a statement.

I remember my first Essie polish. It was a gift, a shimmering rose gold that felt incredibly luxurious. Even then, as a teenager, I could appreciate the smooth application, the rich pigmentation, and the way it seemed to elevate my entire look. It was clear that Essie wasn't just another brand; it was an experience.

Essie Weingarten's dedication to her craft and her innate understanding of consumer desires allowed her to build a brand that resonated deeply with women. She didn't just create nail polish; she cultivated a culture of beauty, self-expression, and accessible luxury. This entrepreneurial spirit and dedication to quality laid the robust foundation upon which the Essie brand continues to thrive today.

From Independent Gem to Global Powerhouse: The L'Oréal Acquisition

The journey of Essie from a small, independent company to a globally recognized brand under the L'Oréal umbrella is a compelling narrative of growth and strategic evolution. For nearly three decades, Essie Weingarten single-handedly steered the brand, building a fiercely loyal following and establishing Essie as a leading name in professional salons and increasingly, in retail beauty aisles.

The decision to sell Essie to L'Oréal in 2010 was undoubtedly a significant one, but it was also a calculated move that promised to propel the brand to new heights. By 2010, Essie had achieved considerable success, but it was still largely concentrated in North America. L'Oréal, on the other hand, possessed an unparalleled global infrastructure, a vast marketing apparatus, and a deep understanding of diverse international markets.

The acquisition allowed Essie to tap into L'Oréal's immense resources. This meant:

Expanded Distribution: Essie polishes began appearing in more stores, in more countries, making them accessible to a much wider audience than ever before.
Enhanced Marketing Reach: L'Oréal's sophisticated marketing strategies and significant advertising budgets helped to amplify Essie's brand message and reach new consumer segments.
Leveraged Research and Development: Access to L'Oréal's cutting-edge R&D facilities allowed for potential advancements in formula technology, color development, and product innovation.
Strengthened Brand Portfolio: For L'Oréal, acquiring Essie was a smart strategic move. It added a highly respected and desirable nail brand to their extensive portfolio, complementing their existing offerings in skincare, makeup, and haircare. Essie brought with it a strong brand equity and a reputation for quality and trendsetting that L'Oréal could nurture and grow.

In my opinion, this acquisition was a win-win. Essie Weingarten achieved her goal of sharing her passion for beautiful nails with the world on a grander scale, while L'Oréal gained a premium nail brand that perfectly aligned with its luxury and masstige offerings. It's a testament to the enduring appeal of Essie's core values – quality, color innovation, and accessible luxury – that these elements have been so successfully integrated into a larger corporate structure without diluting the brand's essence.

The transition wasn't about Essie losing its identity; it was about Essie becoming an even more powerful force within the global beauty landscape. L'Oréal understood the value of the Essie brand and the loyalty it commanded. They wisely allowed Essie to maintain its distinct brand voice, its iconic naming conventions, and its focus on fashion-forward color palettes. This careful integration ensured that the magic of Essie wasn't lost in translation.

L'Oréal's Global Strategy and Essie's Place Within It

Understanding who owns Essie also means understanding L'Oréal's overarching strategy in the beauty industry. L'Oréal is the world's largest cosmetics company, with a portfolio that spans a vast range of brands, from mass-market staples to high-end luxury. Their strategy is one of diversification and targeted acquisition, aiming to cater to every consumer need and desire across all price points and beauty categories.

Within L'Oréal's extensive brand family, Essie occupies a prominent position within the "consumer products division" and also has a strong presence in the "professional products division" through salon distribution. This dual presence is a significant advantage. Essie's accessibility in drugstores and mass retailers makes it a go-to brand for everyday consumers seeking quality and style, while its presence in salons reinforces its professional credentials and allows for higher-end service offerings.

L'Oréal's approach to brands like Essie is generally characterized by a blend of autonomy and strategic integration. While the parent company provides the overarching vision, financial backing, and global reach, individual brands are often empowered to maintain their unique brand identity, marketing strategies, and product development direction. This is particularly true for brands like Essie that have a strong, established heritage and a deeply ingrained customer connection.

Here's a breakdown of how Essie likely benefits from being part of the L'Oréal ecosystem:

Market Intelligence: L'Oréal's global market research provides invaluable insights into consumer trends, emerging markets, and competitor activities. This data helps Essie make informed decisions about new product launches and marketing campaigns.
Supply Chain Efficiencies: Being part of a larger organization often means access to more efficient and cost-effective supply chains, from raw material sourcing to manufacturing and logistics.
Cross-Brand Synergies: While Essie operates distinctly, there are opportunities for synergies with other L'Oréal brands. This could involve shared marketing initiatives, product development collaborations (though less common for a focused category like nail polish), or leveraging L'Oréal's extensive retail relationships.
Investment in Innovation: L'Oréal's commitment to research and innovation is a cornerstone of its business. Essie benefits from this by potentially accessing new technologies for longer wear, improved formulations, and innovative finishes.

From my perspective, this model allows Essie to retain its personality and creative spark – the very things that made it so appealing in the first place – while simultaneously benefiting from the robust infrastructure and strategic guidance of a global beauty leader. It’s a delicate balancing act, but one that L'Oréal has proven adept at managing across its diverse portfolio.

The Enduring Appeal of Essie: What Makes It So Special?

Despite its corporate ownership, Essie has managed to retain a distinct charm and an undeniable appeal that resonates with millions. So, what is it about this brand, now owned by L'Oréal, that keeps us coming back for more? It's a combination of factors, a carefully curated blend of product quality, trendsetting style, and a touch of accessible luxury.

1. Unparalleled Color Palette and Naming Conventions

This is, arguably, the heart of Essie's enduring magic. Essie Weingarten's original vision of offering a diverse and sophisticated range of colors remains central to the brand's identity. From the timeless neutrals like "Ballet Slippers" and "Chinchilla" to the vibrant seasonal shades and the always-popular trend collections, Essie consistently delivers colors that are both fashion-forward and wearable. The names themselves are a significant part of the allure. They are evocative, playful, and often tell a story, transforming a simple nail polish into a desirable accessory.

I remember the excitement each season when new Essie collections would drop. The anticipation to see the names and shades was palpable. It felt like choosing a new outfit or a new mood. This ability to connect emotionally with consumers through color and nomenclature is something Essie has masterfully cultivated.

2. Commitment to Quality and Formula Innovation

Beyond the aesthetics, Essie polishes are renowned for their quality. The formula is designed for:

Smooth Application: The brush is typically well-designed, allowing for even and streak-free application.
Rich Pigmentation: Most Essie polishes offer excellent color payoff, often achieving full opacity in just one or two coats.
Durability: While no nail polish is truly "chip-proof" indefinitely, Essie formulations are known for their good wear time and resistance to chipping, especially when paired with a quality top coat.
Shine: Essie polishes tend to have a beautiful, glossy finish that mimics the look of a professional manicure.

While L'Oréal now oversees the manufacturing, the brand's legacy of demanding high-quality standards persists. The brand continues to invest in formula development, striving for improvements in longevity, shine, and ease of application, all while ensuring the iconic Essie finish.

3. Trendsetting and Timelessness

Essie has a remarkable ability to balance being on-trend with remaining timeless. They are quick to capture emerging color trends, often releasing collections inspired by fashion runways, seasonal shifts, or cultural moments. Yet, they also maintain a strong core of classic shades that never go out of style. This dual approach ensures that Essie appeals to a broad spectrum of consumers, from those who love to experiment with the latest hues to those who prefer enduring elegance.

Think about the enduring popularity of shades like "Mint Candy Apple" – it was a trendsetter, but it has since become a staple in many collections. This ability to define trends and then become the standard for them is a hallmark of Essie's success.

4. Accessible Luxury and Brand Positioning

Essie is often described as offering "accessible luxury." While it's not the cheapest nail polish on the market, it's also not prohibitively expensive. It occupies a sweet spot where consumers feel they are indulging in a high-quality, sophisticated product without breaking the bank. This positioning makes Essie a desirable brand for everyday indulgence and a popular gift choice.

The branding itself – the clean, elegant bottle design and the sophisticated marketing campaigns – contributes to this perception of accessible luxury. It feels aspirational yet attainable.

5. Brand Loyalty and Community

Over the years, Essie has cultivated a dedicated fan base. Consumers who discover Essie often become loyalists, drawn to the consistent quality, the vast color selection, and the overall brand experience. Online beauty communities, social media, and beauty influencers often feature Essie polishes, further solidifying its place in the beauty conversation and fostering a sense of community among users. This user-generated content and word-of-mouth marketing are incredibly powerful, even for a brand owned by a multinational corporation.

In essence, Essie's continued appeal lies in its ability to consistently deliver on its core promises: beautiful, high-quality color in an engaging and aspirational package. The L'Oréal ownership has provided the resources to amplify these strengths, ensuring Essie remains a dominant force in the nail polish industry.

Navigating the L'Oréal Portfolio: Essie's Strategic Importance

Essie's acquisition by L'Oréal was not an arbitrary move; it was a strategic decision that solidified L'Oréal's position in the rapidly growing and highly profitable nail care market. By bringing Essie into its fold, L'Oréal achieved several key objectives:

1. Dominance in the Nail Category

The nail polish market is a significant segment of the beauty industry, with consumers increasingly viewing nail color as an essential beauty accessory and a form of self-expression. By acquiring Essie, L'Oréal significantly strengthened its presence in this category. Essie, with its strong brand recognition and loyal customer base, provided L'Oréal with a premium nail offering that complemented its existing brands and allowed it to capture a larger share of the market.

2. Diversification of Brand Portfolio

L'Oréal's success hinges on its diverse portfolio of brands, each catering to different consumer needs, price points, and market segments. Essie added a highly desirable nail polish brand that sits comfortably within L'Oréal's "consumer products division" (primarily mass-market retail) and also has strong ties to the "professional products division" (salons). This dual positioning allowed L'Oréal to reach consumers across multiple channels, from drugstores to high-end salons.

3. Leveraging Essie's Brand Equity

Essie had already built substantial brand equity and a reputation for quality and trendsetting colors before the acquisition. L'Oréal recognized the immense value in this existing brand capital. Instead of trying to create a new nail brand from scratch, acquiring Essie allowed L'Oréal to immediately tap into its established market presence and consumer trust. L'Oréal's strategy was to nurture and grow this existing equity, rather than dilute it.

4. Global Expansion and Distribution Network

One of the most significant benefits of the acquisition for Essie was access to L'Oréal's vast global distribution network. While Essie was popular in North America, L'Oréal's international presence allowed the brand to expand rapidly into new markets across Europe, Asia, and other regions. L'Oréal's expertise in navigating international regulations, logistics, and consumer preferences was invaluable in facilitating this global growth.

5. Synergies with Other L'Oréal Brands

While Essie operates with a distinct identity, its integration into L'Oréal provides opportunities for operational and marketing synergies. This could include leveraging L'Oréal's procurement power for raw materials, sharing manufacturing insights, or collaborating on broader beauty trend forecasting. Furthermore, Essie can benefit from L'Oréal's deep understanding of retail partnerships and consumer engagement strategies across its entire beauty portfolio.

Essentially, Essie represents a critical component of L'Oréal's strategy to maintain its leadership in the global beauty market. It's a brand that embodies quality, innovation, and desirability in the nail category, and its integration allows L'Oréal to consolidate its power and reach within this lucrative segment. The continued success of Essie is a testament to how L'Oréal can effectively acquire and grow beloved brands while preserving their core appeal.

The Business of Beauty: How Essie Operates Under L'Oréal

Understanding who owns Essie is one thing, but grasping how it operates day-to-day under L'Oréal's ownership offers a deeper insight into the business of beauty. While the exact operational details are proprietary, we can infer how a brand like Essie is managed within a global conglomerate.

Brand Management and Autonomy

L'Oréal generally allows its acquired brands a significant degree of autonomy, particularly those with strong, established identities like Essie. This means Essie likely retains its own creative direction, marketing teams, and product development units. The goal is to preserve the brand's unique voice and connection with its consumers. Essie Weingarten herself remained involved with the brand for a period after the acquisition, further ensuring the continuity of its essence.

Key functions that are likely managed with a degree of independence by the Essie brand team include:

Color Forecasting and Collection Development: Essie's strength lies in its trend-driven color palettes. The brand's internal team likely spearheads the research and selection of new shades and the creation of seasonal collections, staying attuned to fashion trends and consumer desires.
Marketing Campaigns and Messaging: While L'Oréal provides overarching guidance and resources, Essie's marketing campaigns, social media presence, and brand storytelling are likely crafted by its dedicated marketing team to resonate with its target audience.
Product Innovation (Formula Specifics): Although L'Oréal's R&D is a collective resource, Essie likely has input into the specific formula developments for nail polish, ensuring it meets the brand's performance standards for application, wear, and finish.

Leveraging L'Oréal's Infrastructure

Where L'Oréal's influence is most pronounced is in the areas that require large-scale operational capabilities and global reach:

Manufacturing and Supply Chain: L'Oréal operates vast manufacturing facilities and a sophisticated global supply chain. Essie's products are produced within this network, benefiting from economies of scale, stringent quality control processes, and efficient distribution channels. This ensures consistent product availability worldwide.
Global Distribution: As mentioned before, L'Oréal's extensive retail relationships and distribution networks are critical. Essie's products reach shelves in numerous countries through these established channels, far beyond what Essie could have achieved independently.
Research and Development (Broader Technologies): While Essie focuses on nail polish, L'Oréal's broader R&D efforts in areas like polymer science, pigment technology, and sustainable ingredient sourcing can indirectly benefit Essie by providing access to advanced materials and innovative solutions.
Regulatory Compliance and Safety Standards: L'Oréal maintains rigorous standards for product safety and regulatory compliance across all its brands. Essie benefits from this comprehensive oversight, ensuring its products meet the highest international safety requirements.
Financial Investment and Strategic Planning: L'Oréal provides the financial backing for Essie's growth, marketing initiatives, and potential expansions. Strategic decisions regarding market entry, investment in new technologies, or potential brand extensions are made in alignment with L'Oréal's overall business objectives.

This model allows Essie to remain agile and creative in its product offerings and brand messaging, while simultaneously benefiting from the robust operational backbone and global power of L'Oréal. It’s a carefully orchestrated relationship designed to maximize the brand's potential.

Frequently Asked Questions about Essie Ownership

Who founded Essie?

Essie was founded by Essie Weingarten in 1981. She started the company with a modest investment and a vision to create a line of high-quality, fashion-forward nail polishes with sophisticated color palettes and memorable names. Her entrepreneurial spirit and dedication to quality laid the groundwork for the brand's enduring success.

Weingarten's personal touch was evident from the very beginning. She meticulously developed each shade, personally naming them with a flair that captured the essence of the color and its mood. This personal connection to her creations and her commitment to salon professionals and discerning consumers were key factors in Essie's initial growth. She truly believed that nail polish could be an expression of personal style and a form of accessible luxury, a philosophy that continues to define the brand today.

When did L'Oréal acquire Essie?

L'Oréal USA, Inc. acquired Essie Laboratories in January 2010. This acquisition marked a significant turning point for Essie, allowing it to leverage L'Oréal's extensive global resources, distribution networks, and marketing expertise to reach a wider international audience and further solidify its position as a leading nail care brand.

The timing of the acquisition was strategic. By 2010, Essie had established a strong reputation and a loyal following, particularly in North America, as a premium, trendsetting nail polish brand. L'Oréal saw the immense potential to amplify Essie's success on a global scale. The acquisition was seen as a natural fit, allowing L'Oréal to strengthen its beauty portfolio with a highly desirable and well-respected brand in the lucrative nail segment.

Does Essie Weingarten still own Essie?

No, Essie Weingarten no longer owns Essie. She sold the company to L'Oréal USA, Inc. in 2010. While she was instrumental in building the brand from the ground up and remained involved for a period after the acquisition to ensure a smooth transition and the preservation of the brand's ethos, the ownership now rests entirely with L'Oréal.

It's important to note that even though she is no longer the owner, Essie Weingarten's legacy is deeply embedded in the brand. Her vision for color, quality, and sophisticated naming conventions continues to guide Essie's product development and marketing. The brand's identity is a testament to her entrepreneurial success and her profound understanding of the beauty market. Many consumers still associate the brand directly with her pioneering spirit.

What other brands does L'Oréal own?

L'Oréal boasts an exceptionally diverse portfolio of beauty brands, catering to a wide range of consumer needs and price points across various categories. Some of their most well-known brands include:

Luxury Division: Lancôme, Yves Saint Laurent Beauté, Giorgio Armani Beauty, Kiehl's, Urban Decay, IT Cosmetics, Viktor & Rolf, Maison Margiela Fragrances, Prada Beauty, Valentino Beauty, Mugler.
Consumer Products Division: L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Essie, La Roche-Posay, Vichy, CeraVe, Redken, Matrix, Biolage, Kérastase, Shu Uemura Art of Hair.
Professional Products Division: L'Oréal Professionnel, Kérastase, Redken, Matrix, Shu Uemura Art of Hair, Pureology, Biolage, essie Professional.
Active Cosmetics Division: La Roche-Posay, Vichy, CeraVe, Dermablend.

This extensive range allows L'Oréal to maintain a dominant presence across nearly every segment of the beauty industry, from mass-market makeup and skincare to high-end luxury fragrances and professional salon haircare.

How has L'Oréal's ownership impacted Essie's product development?

L'Oréal's ownership has had a significant, largely positive, impact on Essie's product development, primarily by providing access to enhanced resources and global market insights. While Essie maintains its core creative vision, it benefits from:

Advanced Research and Development: L'Oréal's global R&D centers are at the forefront of cosmetic science. This gives Essie access to cutting-edge ingredient technology, formula innovations for improved wear, shine, and application, and potentially more sustainable formulation practices.
Broader Color Trend Analysis: L'Oréal's extensive market intelligence and trend forecasting capabilities help Essie identify emerging color trends and consumer preferences on a global scale, ensuring its collections remain relevant and exciting.
Investment in New Product Lines: With L'Oréal's financial backing, Essie has been able to expand its product offerings beyond traditional nail polish, introducing lines like Essie Gel Couture, Essie Expressie, and various nail care treatments.
Quality Control and Consistency: L'Oréal's stringent quality control processes ensure that every bottle of Essie polish meets high manufacturing standards, guaranteeing consistency in color, texture, and performance across all batches.

While some might worry about a loss of artisanal feel, L'Oréal's approach has generally been to empower brands like Essie to do what they do best, but with greater resources and reach. The brand's iconic naming conventions and fashion-forward approach to color remain central, suggesting that the core product philosophy has been well-preserved.

Is Essie still considered a professional salon brand?

Yes, Essie continues to be a prominent professional salon brand, even under L'Oréal's ownership. This is a key aspect of Essie's dual market strategy. The brand maintains a strong presence in salons worldwide, offering professional-grade formulations and a comprehensive range of colors that are favored by nail technicians. Essie's association with salons reinforces its credibility and its image as a high-quality, trendsetting nail care provider.

L'Oréal's Professional Products Division actively promotes Essie to salons and spas, often providing training and support to nail professionals. This ensures that the brand's premium positioning is maintained within the professional beauty industry. While Essie is widely available to consumers in retail stores, its roots in the professional world remain a vital part of its brand identity and a testament to the quality and performance of its products.

How does Essie maintain its unique brand identity within L'Oréal?

Essie maintains its unique brand identity within L'Oréal through several strategic approaches, primarily focusing on preserving its core strengths:

Preserving the "Essie DNA": L'Oréal understands that Essie's appeal lies in its distinct personality – its sophisticated color palettes, its evocative naming conventions, and its reputation for quality and accessible luxury. These core elements are protected and nurtured.
Brand Autonomy: L'Oréal typically grants its acquired brands a degree of operational autonomy. Essie likely has its own dedicated marketing, creative, and product development teams who are deeply immersed in the brand's world and understand its consumer base.
Focus on Color and Trends: Essie's forte has always been its trendsetting color offerings. The brand continues to lead in this area, with its own color forecasting and collection development processes that reflect its unique fashion sensibility.
Distinctive Packaging and Messaging: While operating within L'Oréal's broader guidelines, Essie's iconic bottle design, product descriptions, and marketing campaigns retain their characteristic elegance and playfulness, setting it apart from other brands within the L'Oréal portfolio.
Leveraging the Founder's Legacy: The legacy of Essie Weingarten as the visionary founder continues to be a guiding principle. Even after her departure from ownership, her philosophy and aesthetic are often referenced, reinforcing the brand's heritage.

Essentially, L'Oréal's strategy is to provide the muscle (global distribution, financial backing, operational efficiency) while allowing Essie to retain its soul (creative vision, brand voice, product focus). This balance is crucial for ensuring the continued success and appeal of a brand built on such a strong, distinct foundation.

The Future of Essie: Continued Growth Under L'Oréal

Looking ahead, Essie's future as a L'Oréal brand appears robust. The acquisition has provided the necessary resources and global reach for continued expansion and innovation. We can anticipate Essie continuing to:

Explore new product categories: Building on the success of lines like Gel Couture and Expressie, Essie might delve further into nail treatments, cuticle care, or even complementary beauty products that align with its brand ethos.
Embrace sustainability: Like many beauty giants, L'Oréal is increasingly focusing on sustainability. Essie will likely see further advancements in eco-friendly packaging, formulation ingredients, and manufacturing processes.
Expand into emerging markets: L'Oréal's global footprint will undoubtedly facilitate Essie's continued penetration into developing beauty markets where demand for premium nail care is growing.
Innovate with technology: Advancements in nail polish technology, such as even longer-lasting formulas, quick-dry solutions, or unique finishes, will likely be explored and implemented.

Essie's journey from a one-woman startup to a L'Oréal subsidiary is a compelling testament to the power of vision, quality, and strategic growth. While the ownership has evolved, the core essence of Essie – its dedication to beautiful, high-quality color and its innate sense of style – remains as vibrant as ever. For those of us who love a flawless manicure, this means many more years of delightful color choices from our beloved Essie.

Who Owns Essie? Unraveling the Ownership of the Beloved Nail Polish Brand