How to Watch TV Without Cable in Canada: Your Ultimate Guide to Cord-Cutting

Cut the Cord, Keep the Channels: How to Watch TV Without Cable in Canada

For years, the idea of watching your favorite shows without a hefty cable bill seemed like a distant dream. I remember feeling that frustration myself, staring at a monthly bill that seemed to creep up every year, filled with channels I barely watched and fees I couldn't quite decipher. The thought of ditching cable was daunting; what would happen to live sports? To those must-watch dramas? To my local news? Fortunately, the landscape of Canadian television has dramatically shifted, making it not only possible but often more affordable and flexible to watch TV without cable. This comprehensive guide will walk you through everything you need to know to successfully cut the cord in Canada, exploring the various options available, how to choose the right ones for your viewing habits, and ultimately, how to craft a personalized entertainment experience that suits you.

The Evolving Television Landscape in Canada

The traditional cable model, once the undisputed king of home entertainment, is facing significant disruption. The rise of the internet, coupled with the increasing affordability and accessibility of streaming services, has empowered consumers like never before. In Canada, this shift has been particularly pronounced. While regulatory hurdles and content availability can sometimes differ from our American neighbors, the core principle remains the same: you have more control over what you watch and how you pay for it than ever before. Gone are the days when cable companies held a near-monopoly on delivering television content. Today, a diverse ecosystem of streaming platforms, over-the-air broadcasting, and even specialized internet-based services offers a compelling alternative. It’s a dynamic environment, and staying informed is key to making the most of these advancements.

Understanding Your Viewing Habits: The First Crucial Step

Before diving headfirst into the world of streaming and digital alternatives, the most critical step is to understand precisely what you watch. This might sound simple, but it requires some introspection and a bit of honest assessment. Take stock of the following:

  • Live TV vs. On-Demand: Do you absolutely need to watch certain programs as they air – think live sports, breaking news, or reality TV finales? Or are you comfortable watching shows and movies on your own schedule? This is arguably the most significant differentiator between cable packages and many streaming services.
  • Channel Preferences: Which specific channels are non-negotiable for you? Is it a particular sports network, a movie channel, news channels, or perhaps specialty channels for documentaries or foreign films?
  • Content Genres: What types of content do you gravitate towards? Are you a fan of dramas, comedies, documentaries, reality TV, children's programming, or a mix of everything?
  • Device Usage: How do you typically consume content? Do you primarily watch on a large-screen TV, or are you happy to stream on tablets or laptops? This can influence your choice of streaming devices and services.
  • Budget: What is your realistic monthly entertainment budget? Cable bills can easily reach $100-$200 or more. Identifying a target budget will help you narrow down your options.

For instance, I used to pay for a comprehensive cable package that included multiple sports channels I rarely watched. I also had several movie channels that I only flicked through occasionally. By honestly assessing my habits, I realized I was paying a premium for content I wasn't consuming. My primary needs were live NHL games, the major news channels, and a steady stream of current dramas and comedies. This realization was the catalyst for my own cord-cutting journey.

Over-the-Air (OTA) Television: The Free and Fundamental Option

Let's start with the foundational element of broadcasting: over-the-air (OTA) television. Before cable, this was how everyone watched their favorite shows. And believe it or not, it's still a viable and, in many cases, an excellent option for Canadians looking to watch TV without cable. OTA television allows you to access free, over-the-air broadcasts from local channels in your area. This typically includes major networks like CBC, CTV, Global, and potentially others depending on your location.

How OTA TV Works:

OTA broadcasting relies on radio waves that are transmitted from local TV stations. To receive these signals, you need a digital TV antenna. The quality of the signal and the number of channels you can receive will depend on several factors:

  • Your geographical location: Being closer to broadcast towers generally means a stronger signal.
  • Obstructions: Tall buildings, hills, or even dense foliage can interfere with the signal.
  • The type of antenna: Different antennas are designed for different reception strengths and ranges.

What You'll Need for OTA TV:

The essential piece of equipment is a TV antenna. There's a wide range of antennas available, from small, indoor, rabbit-ear style antennas to larger, outdoor antennas designed for maximum signal capture. For most urban and suburban Canadians, an indoor amplified antenna is often sufficient. If you live in a more remote area, an outdoor antenna might be necessary.

Step-by-Step Guide to Setting Up OTA TV:

  1. Purchase an Antenna: Research antennas specifically for the Canadian market, or at least those known to perform well with Canadian broadcast frequencies. Many retailers sell them, including Amazon, Best Buy, and specialized electronics stores. Look for terms like "HDTV antenna" or "digital TV antenna."
  2. Position the Antenna: For indoor antennas, the best placement is usually near a window, facing the direction of the broadcast towers. Experiment with different locations and orientations. Outdoor antennas will require professional installation or a bit of DIY effort on your roof or side of the house.
  3. Connect and Scan: Connect the antenna to the coaxial input on your television. Most modern TVs have a built-in digital tuner. Navigate to your TV's menu and perform a "channel scan" or "auto-tune" function. Your TV will then search for and lock onto available OTA channels.
  4. Enjoy Free TV: Once the scan is complete, you should have access to all the channels your antenna can pick up.

Pros of OTA TV:

  • It's Free: Once you've purchased the antenna, there are no ongoing subscription fees for these channels.
  • Local Content: Provides access to local news, weather, and community programming.
  • Reliable: For many, OTA signals can be more stable than internet-based streaming, especially during peak times.
  • Simplicity: No complicated setup beyond plugging in the antenna.

Cons of OTA TV:

  • Limited Channel Selection: You'll only get channels that broadcast OTA in your area. This typically doesn't include premium movie channels, extensive sports networks, or niche specialty channels.
  • Signal Dependency: Reception can be affected by weather and geographical location.
  • No On-Demand: You can only watch what's being broadcast at that moment.

My personal experience with OTA was a revelation. I live in a moderately sized city, and with a decent indoor amplified antenna, I was able to pick up CBC, CTV, Global, and a few other local stations. It provided me with the essential local news and the ability to catch major national events. It became the bedrock of my cord-cutting setup, providing a free, reliable baseline of content.

Streaming Services: The Heartbeat of Modern TV Consumption

Once you've considered OTA, streaming services are the next logical step for a robust TV-without-cable experience. This is where the vast majority of cord-cutters find their entertainment. The Canadian market offers a growing number of services, some globally recognized and others with Canadian roots. The key is to select services that align with the content you identified in step one.

On-Demand Streaming Platforms:

These services offer vast libraries of movies, TV shows, and documentaries that you can watch anytime, anywhere, on a variety of devices. They are subscription-based, typically with monthly or annual billing options.

  • Netflix: Still a titan in the streaming world, offering a massive catalog of original series, movies, documentaries, and licensed content. Netflix has a strong presence in Canada with a good selection of Canadian-made content as well.
  • Crave: This is arguably Canada's most comprehensive premium streaming service, offering content from HBO, Showtime, Starz, and a deep library of movies and original Canadian productions. Crave is essential if you want access to the latest HBO series and a wide array of films. It’s a must-have for many Canadian cord-cutters who want premium content without the traditional cable premium channels.
  • Disney+: Essential for families, Disney+ offers an unparalleled collection of content from Disney, Pixar, Marvel, Star Wars, National Geographic, and Star (which includes more mature content from studios like 20th Century Studios).
  • Amazon Prime Video: Included with an Amazon Prime membership, this service offers a growing library of original series and movies, alongside a selection of licensed content and the option to rent or buy additional titles. It's a fantastic value proposition if you're already an Amazon Prime subscriber.
  • Apple TV+: While smaller in its content library compared to Netflix or Amazon, Apple TV+ focuses on high-quality, prestige original programming. If you're drawn to critically acclaimed shows and films, it's worth considering.
  • Paramount+: Offers content from the CBS, Paramount Pictures, Comedy Central, MTV, Nickelodeon, and more. It's a good option for fans of CBS shows and classic Paramount films.
  • Discovery+: Focuses on non-fiction content, including shows from the Discovery Channel, HGTV, Food Network, TLC, and more.

Live TV Streaming Services (Virtual Multichannel Video Programming Distributors - vMVPDs):

These services aim to replicate the cable experience by offering live channels, often bundled in packages. They are a strong contender for those who need live sports, news, and network programming.

  • Sportsnet NOW: A premier option for Canadian sports fans, offering live streaming of Sportsnet channels, including NHL, MLB, NBA, and more. This is crucial for anyone who wants to watch national hockey league games without cable.
  • TSN Direct: Similar to Sportsnet NOW, TSN Direct provides access to live TSN feeds and exclusive content, vital for Canadian football, soccer, and other sports.
  • FuboTV: While FuboTV originated in the US, it has a presence in Canada and offers a wide array of sports channels, including many from the ESPN family and other international sports networks. It's a strong option for serious sports enthusiasts.
  • YouTube TV: Primarily a US-based service, but some Canadians may find ways to access it, though terms and availability can vary significantly. It offers a broad selection of live channels.
  • Sling TV: Another US-based service, offering customizable channel packages. Again, Canadian access and content might be limited.
  • DAZN: Specializes in live sports streaming, often featuring international soccer leagues, NFL, and other popular sports. Its content offering can change, so it's worth checking their current lineup.

When it comes to live TV streaming, it’s important to note that while services like YouTube TV and Sling TV are popular in the US, their availability and content offerings in Canada can be restrictive or require workarounds that aren't officially supported. For Canadians, focusing on Sportsnet NOW, TSN Direct, and potentially FuboTV for sports, or combining on-demand services with OTA for news, often proves more straightforward.

Specialty Streaming Services:

Beyond the major players, there are niche streaming services catering to specific interests:

  • Shomi (formerly): While Shomi is no longer in operation, its existence paved the way for others. Keep an eye on emerging platforms.
  • BritBox: For fans of British television, offering a curated selection of BBC and ITV programming.
  • Acorn TV: Features a wide range of British and international mystery, drama, and comedy series.

Bundling and Saving: Smart Strategies for Your Streaming Budget

The beauty of cord-cutting is the ability to pick and choose. However, the cost of individual streaming services can add up. Smart bundling and strategic subscription management are key to keeping your entertainment costs in check.

  • Leverage Bundles: Some services offer discounts when bundled. For example, Amazon Prime Video is included with a Prime membership. Disney+ can often be bundled with other services through various promotions.
  • Rotate Subscriptions: Don't feel obligated to subscribe to every service year-round. Many people subscribe to a service for a few months to catch up on a specific show or season, then cancel and switch to another. For example, you might subscribe to Crave for a few months to watch the latest HBO season, then cancel and move to a service with a different focus.
  • Annual vs. Monthly: Always check if an annual subscription offers savings compared to monthly billing. For services you plan to keep long-term, an annual plan can provide significant discounts.
  • Family Sharing and Multiple Streams: Many services allow you to create multiple user profiles and stream on several devices simultaneously. If you have a household with diverse viewing interests, you might be able to share accounts with family members or roommates to split costs, provided you adhere to the service's terms of use.

My own strategy involves subscribing to Netflix and Crave year-round because of their consistent output of content I enjoy. Then, I rotate subscriptions to services like Disney+ or Apple TV+ based on new releases or specific shows I want to watch. For sports, I subscribe to Sportsnet NOW during the NHL season and then cancel it until the next season begins, supplementing with TSN Direct when needed.

Cord-Cutting Hardware: Making it All Work

To enjoy your streaming services and OTA broadcasts, you'll need the right hardware to deliver the content to your television. Fortunately, this is generally more affordable and versatile than the equipment required for traditional cable.

Smart TVs:

Many modern televisions are "smart TVs," meaning they have built-in internet connectivity and an operating system that allows you to download and run streaming apps directly. If you have a smart TV, you're already halfway there.

Streaming Devices:

If your TV isn't smart, or if you prefer a more robust and versatile streaming experience, dedicated streaming devices are excellent options. They plug into your TV's HDMI port and connect to your home Wi-Fi network.

  • Roku: Known for its user-friendly interface and wide app selection, Roku devices are a popular choice. They offer various models at different price points.
  • Amazon Fire TV Stick: Integrates well with the Amazon ecosystem and offers a good selection of apps and Alexa voice control.
  • Google Chromecast: A more affordable option that allows you to "cast" content from your smartphone, tablet, or computer to your TV. Some newer models have a remote and can function more like a standalone streaming device.
  • Apple TV: A premium streaming box that offers a sleek interface, integration with the Apple ecosystem, and excellent performance.
  • Nvidia Shield TV: A powerful, high-end Android TV box favored by gamers and media enthusiasts for its performance and features.

Factors to Consider When Choosing a Streaming Device:

  • App Availability: Ensure the device supports all the streaming apps you plan to use.
  • User Interface: Some interfaces are more intuitive than others.
  • 4K HDR Support: If you have a 4K TV and your streaming services offer 4K content, look for a device that supports it.
  • Price: Devices range from under $50 to several hundred dollars.

Gaming Consoles:

Modern gaming consoles like the PlayStation and Xbox also have built-in streaming apps, making them a dual-purpose entertainment hub if you're a gamer.

Soundbars and Audio Systems:

While not strictly necessary for watching TV, a good soundbar or audio system can significantly enhance your viewing experience, especially for movies and sports.

Internet Speed:

This is perhaps the most crucial, yet often overlooked, piece of hardware. Streaming high-definition video requires a stable and reasonably fast internet connection. Most services recommend at least 5 Mbps for HD streaming and 25 Mbps for 4K streaming. Check your current internet plan and consider upgrading if necessary. A mesh Wi-Fi system can also be beneficial for ensuring strong signal strength throughout your home.

The Canadian Specifics: Content Availability and Licensing

Navigating the Canadian media landscape can sometimes present unique challenges compared to the United States. Content licensing agreements mean that what's available on a particular streaming service in the US might not be available in Canada, or vice versa. Furthermore, some US-based streaming services might not operate in Canada at all, or their Canadian versions might have different content libraries.

Canadian Broadcasting Regulations:

Canada has specific regulations aimed at promoting Canadian content (CanCon). This means that while you'll find international blockbusters, there's also a significant push to support and showcase Canadian productions. Services like Crave are particularly strong in this regard, featuring a substantial amount of Canadian original programming.

VPNs and Geo-Restrictions:

Some Canadians may be tempted to use a Virtual Private Network (VPN) to access US-based streaming libraries. While this is technically possible, it's important to be aware that:

  • Terms of Service: Most streaming services prohibit the use of VPNs to circumvent geo-restrictions, and doing so could lead to your account being suspended.
  • Legality: While not strictly illegal for personal use, it falls into a gray area.
  • Performance: VPNs can slow down your internet connection, potentially impacting streaming quality.

Given the growing availability of content on Canadian-specific platforms and the legalities and potential performance issues, relying on VPNs for accessing US content is often not the most straightforward or reliable long-term solution for most Canadians.

Building Your Personalized Cord-Cutting Package

Now that we've explored the various components, let's put it all together. The best way to watch TV without cable in Canada is to create a personalized package that meets your specific needs. Here's a template for how you might approach this, with a few example profiles:

Example Profile 1: The Sports Fanatic

  • Core Needs: Live NHL, NBA, MLB, and international soccer.
  • Recommended Setup:
    • OTA Antenna: For local news and major sporting events broadcast on free-to-air channels (e.g., Olympics, some national team games).
    • Sportsnet NOW Subscription: For the vast majority of NHL games and other Sportsnet content.
    • TSN Direct Subscription: For specific leagues or events broadcast on TSN.
    • FuboTV (optional): If you want a broader international sports selection not covered by SN/TSN.
    • Netflix or Prime Video: For general entertainment between games.
  • Estimated Monthly Cost: $50 - $100+ (depending on sports subscriptions and rotation).

Example Profile 2: The Family Entertainment Hub

  • Core Needs: Children's shows, popular network TV, family movies, some adult dramas.
  • Recommended Setup:
    • OTA Antenna: For local news and children's programming on networks like CBC.
    • Disney+ Subscription: For all things Disney, Pixar, Marvel, Star Wars.
    • Netflix Subscription: For a wide variety of kid-friendly content, animated films, and popular series.
    • Crave Subscription: For access to HBO content and a broad movie library that appeals to adults and older teens.
    • Amazon Prime Video: For additional family movies and original series.
  • Estimated Monthly Cost: $60 - $90.

Example Profile 3: The Minimalist/Budget-Conscious Viewer

  • Core Needs: Local news, a few popular dramas/comedies, occasional documentaries.
  • Recommended Setup:
    • High-Quality Indoor OTA Antenna: To maximize local channel reception.
    • Netflix Subscription: For a diverse range of popular shows and movies.
    • Rotate Subscriptions: Subscribe to Crave or another service only when a specific show you want to watch is airing, then cancel.
    • Utilize Free Trials: Take advantage of free trials offered by various services.
  • Estimated Monthly Cost: $25 - $50 (highly variable based on rotation).

These are just examples. The beauty of cord-cutting is its flexibility. You can mix and match services, subscribe and unsubscribe as needed, and tailor the experience precisely to your viewing preferences and budget. It's an ongoing process of discovery and adjustment.

Troubleshooting Common Cord-Cutting Issues

Even with the best planning, you might encounter some bumps along the road. Here are common issues and how to address them:

  • Poor OTA Reception:
    • Ensure your antenna is properly positioned and oriented.
    • Try a different location for indoor antennas (higher is often better).
    • Consider an amplified antenna or an outdoor antenna if reception is consistently poor.
    • Check for signal interference from other electronic devices.
  • Internet Buffering or Slow Speeds:
    • Test your internet speed using an online speed test tool.
    • Restart your modem and router.
    • Consider upgrading your internet plan if speeds are consistently below recommendations.
    • Reduce the number of devices using your internet connection simultaneously.
    • If using Wi-Fi, ensure your router is centrally located and consider a Wi-Fi extender or mesh system.
  • App Not Available or Not Working:
    • Ensure your streaming device's software is up to date.
    • Clear the cache and data for the specific app.
    • Uninstall and reinstall the app.
    • Check if the service is available in Canada.
  • Content Gaps:
    • If a specific show or movie isn't on your preferred service, research where it's available in Canada. It might be on a different streaming service, available for rent/purchase, or broadcast OTA.
    • Consider rotating subscriptions to fill content gaps temporarily.

The Future of TV in Canada: What's Next?

The cord-cutting movement is not a passing fad; it's a fundamental shift in how we consume media. As technology continues to advance and consumer preferences evolve, we can expect further innovation in the streaming space. This might include more personalized content recommendations, advanced interactive features, and potentially even new models of content delivery. For Canadians, this means continued opportunities to fine-tune their entertainment experience, ensuring they get the best content at the best value, all without the burden of traditional cable contracts. The power is truly in your hands to curate your own television universe.

Frequently Asked Questions About Watching TV Without Cable in Canada

How can I get local news channels without cable in Canada?

The most reliable way to access local news channels without cable in Canada is through an over-the-air (OTA) digital TV antenna. Most major Canadian cities have local broadcasts from networks like CBC, CTV, and Global available for free. You'll need a digital TV antenna, and depending on your location and the broadcast towers, you may opt for an indoor or outdoor model. After setting up the antenna and connecting it to your TV, you'll perform a channel scan through your TV's menu. This will discover and tune in to all the available OTA channels in your reception range. For areas with weaker signals, an amplified indoor antenna or a directional outdoor antenna can significantly improve reception. Many smart TVs have built-in tuners, but if yours doesn't, you might need a digital converter box.

Additionally, some local news broadcasters may offer live streaming of their newscasts on their own websites or through dedicated apps, sometimes for free or as part of a specific online package. You can also often find news clips and updates on the social media channels of these local news stations. While this might not offer the full live broadcast experience, it can be a useful supplement. For comprehensive news coverage, especially breaking news, the OTA antenna remains the most direct and often free method for local programming without a cable subscription.

What is the cheapest way to watch TV without cable in Canada?

The absolute cheapest way to watch TV without cable in Canada is by utilizing an over-the-air (OTA) digital TV antenna. Once you purchase the antenna, there are no ongoing subscription fees, and you can access all the free local broadcast channels available in your area. This will typically include major networks like CBC, CTV, and Global, providing local news, sports, and popular programming. This is the most cost-effective method for basic television viewing.

To supplement OTA broadcasts affordably, you can strategically use free streaming services or those with a very low cost. Platforms like YouTube offer a vast amount of free content, including news channels, documentaries, and user-generated videos. Many individual broadcasters also offer some of their content for free on their websites or apps. If you need more variety, consider services that offer a good amount of content for a lower monthly fee, such as Amazon Prime Video (which is bundled with an Amazon Prime membership, providing additional benefits) or subscribing to a single, highly relevant service for a limited time. For example, if you only want to watch a specific show on Crave for a month, you can subscribe, watch it, and then cancel, avoiding a year-round commitment. Rotating subscriptions to different services throughout the year can also be a budget-friendly strategy to access a wider range of content without paying for multiple subscriptions simultaneously.

Can I watch live sports without cable in Canada?

Yes, you absolutely can watch live sports without cable in Canada, though it requires a different approach than traditional cable packages. The primary methods involve dedicated sports streaming services and, for some events, over-the-air (OTA) broadcasts.

For major professional sports leagues, Canadian broadcasters offer direct-to-consumer streaming subscriptions. For example, to watch NHL games, you'll likely need a subscription to Sportsnet NOW. Similarly, for other major sports like CFL football, tennis, and international soccer, TSN Direct is the go-to service. These services stream live games directly over the internet to your devices. It's important to check which leagues and specific games are covered by each service, as content rights can be complex. For instance, not all NHL games might be available on Sportsnet NOW if they are broadcast exclusively on another channel or internationally.

Beyond these Canadian-focused sports services, platforms like DAZN often offer access to a wide array of international sports, including major soccer leagues from Europe, NFL games, and more. FuboTV is another option that has expanded into Canada, offering a broad selection of sports channels, though it typically comes at a higher price point than individual league passes.

For some major sporting events, such as the Olympics or certain national team games, you may also be able to catch them for free via an OTA antenna if they are broadcast on channels like CBC. This is a great way to access premium sporting events without any subscription cost. When planning your sports viewing, always research the specific league or event you want to watch to determine the most cost-effective and reliable streaming option in Canada.

Do I need a fast internet connection to stream TV?

Yes, a reasonably fast and stable internet connection is crucial for streaming TV without cable in Canada. The quality of your streaming experience—whether it's a clear, uninterrupted picture or constant buffering and pixelation—is directly dependent on your internet speed and consistency. Most streaming services provide recommended internet speeds for optimal performance.

For standard definition (SD) streaming, a minimum of 3 Mbps is generally recommended, but this can lead to a less than ideal viewing experience on modern TVs. For high definition (HD) streaming, which is the standard for most content today, most services recommend at least 5 Mbps, with 8-10 Mbps being preferable for a smooth, buffer-free experience. If you plan to stream content in 4K Ultra High Definition (UHD), which offers a significantly sharper and more detailed picture, you'll need a much faster connection, typically 25 Mbps or higher. Some services might even recommend 50 Mbps for a truly seamless 4K experience, especially if multiple people in your household are streaming simultaneously or using the internet for other bandwidth-intensive activities like online gaming or video conferencing.

Beyond raw speed, the stability of your connection is also vital. Frequent drops in speed or intermittent connectivity can lead to constant buffering, even if your average speed is technically sufficient. Factors like the quality of your Wi-Fi signal, the age and performance of your modem and router, and network congestion in your area can all affect stability. If you're experiencing consistent streaming issues, it's a good idea to test your internet speed using online tools and, if necessary, consider upgrading your internet plan or investing in better networking equipment, such as a Wi-Fi extender or a mesh Wi-Fi system, to ensure a strong and stable signal throughout your home.

Are there any Canadian-specific streaming services I should know about?

Absolutely! While many global streaming giants like Netflix and Disney+ are available in Canada, there are several Canadian-specific or Canadian-focused streaming services that are essential for a complete cord-cutting experience in Canada. The most prominent and arguably the most important one to consider is Crave. Crave is Canada's premium on-demand streaming service and is the exclusive home for content from HBO, HBO Max, Showtime, and Starz in Canada. It also features a vast library of movies, original Canadian programming, and a deep catalog from networks like CTV, Comedy Network, and others. For many Canadians, Crave is the primary way to access the latest acclaimed series from HBO and a wide selection of Hollywood films without a traditional cable subscription.

Another category of Canadian-specific services includes live sports broadcasters. Sportsnet NOW and TSN Direct are crucial for fans who want to stream live NHL, MLB, NBA, CFL, and other major sports events. These services provide access to the respective networks' live feeds and extensive on-demand sports content. While not strictly subscription services in the same vein as Netflix, they are essential for accessing live sports without cable in Canada.

Beyond these, keep an eye out for emerging platforms or services that focus on Canadian cinema and television. While larger international players often dominate the headlines, supporting and utilizing these Canadian services helps foster local content creation. Furthermore, many of the major international services, like Netflix and Prime Video, do have a significant investment in producing and licensing Canadian content for their platforms, ensuring that Canadian stories are also reaching a global audience.

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